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Beauty And Cosmetics


Akbar's Beauty & Cosmetics partners with 'Nabila' for the elite salon 'Nabila Islamabad,' and introduces 'Defy Cosmetics' in 2021, celebrating individualism with diverse, cruelty-free products that enhance every unique skin tone.

Defy Conventions, Embrace Individuality, and Radiate Confidence!

Akbar Associates, again living up to its tradition of exploring something different, chose to enter the Cosmetics & Beauty Services market. Nabila Islamabad, In 2018, Akbar Associates partnered up with ‘Nabila’ one of the most influential and leading salon brands in Pakistan. The new salon established in E-7, the most upmarket area of Islamabad, commencing operations in July 2019 as ‘Nabila Islamabad’ offering the highest quality services by the best known and trained artists and technicians using the best products and instruments in a beautiful yet hygienic and safe environment. In a short Covid cut span of one year, Nabila Islamabad has established itself as a safe, hygienic, and beautiful salon nationwide, alongside a highly specialized and trained team providing all salon services to the highest industry standards. Nabila Islamabad has set the bar for upmarket salon services in the country.


Defy is Akbar’s new cosmetics brand planned for a spring 2021 launch, InShaAllah. Defy, as the name suggests, aims to provide and promote individualism that embodies exuberance, confidence, self-acceptance, and, most importantly, defiance of undesirable societal pressures and burdens. Defy will bring to market a range of products used to care for the face and body, to enhance or change the appearance and emphasize each individual's unique qualities. Through collaboration with product experts and our experience in the Pakistan beauty market, we have developed a unique range of products to cater to women of all skin tones nationwide. Defy guarantees that all its products are certified Hala and Vegan. Defy Cosmetics is also staunchly against animal testing and proudly boosts cruelty-free products.

CMF designs were an essential part of the process. Material variations make sure your VisionAid™ matches your unique personal style.​