Defy is Akbar’s new cosmetic brand that is planned for Spring 2021 launch, InShaAllah.

Defy, as the name suggest, aims to provide and promote individualism that embodies exuberance, confidence, self acceptance and most importantly, defiance to undesirable societal pressures and burdens.

Defy will bring to market a range of products that are used to care for the face and body, to not only enhance or change the appearance but to emphasize the unique qualities of each individual.

Through collaboration with product experts and our own experience in the Pakistan beauty market, we have developed a unique range of products to cater to women of all skin tones across the entire nation. 

Defy guarantees that all its products are certified Halal and Vegan.

Defy Cosmetics is also staunchly against animal testing of any sort and proudly boosts cruelty free products.